2. Convenience: Video doesn't infringe on your prospect's time. He or she can watch at their own pace, wherever and whenever they want, including at home.

3. Cost Effectiveness: Producing a sales video often costs no more to produce than a high-quality 4-color brochure. What's more, one of video's major advantages is its ability to give a great deal of information in a short amount of time. A well-scripted, 8 -minute video can give as much information as an entire stack of print materials!

4. Video gets results: Using video to promote your products or services will give your company a competitive edge. For example, Soloflex, Inc. offers a free video demonstrating its $1,000 exercise system. Each DVD costs the company $5.50, but nearly half of those who view the Video Brochure order a system.

5. Image: Using video can help your organization project a positive image. Video can also make a relatively small company look like a national or international firm.

6. Standardization: Video presents standardized information for every viewer, every time. This is especially important in training applications, because it allows the viewer to go back over areas they missed.

7. Video allows you to use your most effective trainer or best salesperson as often as you wish. This "person" can be in literally dozens of places at the same time, thus eliminates one on one instruction.

8. Effective Introduction: Video makes a great ice-breaker for sales calls on new prospects. Rather than the salesperson trying to give a mental image of the company, video can do it with pictures, music and exciting special effects. A corporate overview video can also create a friendly, caring image for your company by introducing viewers to upper management and key members of your staff to put a "face with the name".

9. Uniqueness: With video, you can expect nearly 100% viewership. People will watch your sales video, because it's still so unique. Market studies show that nearly everyone given a promotional video will watch in its entirety--out of curiosity, if nothing else.

10. Versatility: The same video can be used at sales meetings, trade shows, point-of-purchase displays, for customer training and as a video brochure.

11. Video is an excellent way to sell a product that has any degree of complexity. Video lends itself particularly well to small, highly-technical products, because it can get "inside" the product to show how small parts work. It can also be used to show how to assemble and use the product, correctly.

12. Video can show your product in action, something brochures can't do. It can bring your product's features and benefits to life.

13. Video saves travel costs. For companies who do business with distant customers, it's an ideal medium, because the average sales call costs approximately $1000.00 including travel and lodging. Using a video in lieu of the trip can substantially decrease your cost per customer contact. We can also reproduce the video message in any language in the world.

14. A professionally-produced video will and engage the viewer's attention better than any other medium. Because video combines action, music and sound, people will watch your entire message--from start to finish--unlike printed material, which they must thumb through and read. Video can describe, demonstrate and sell like no other media.

15. Video can reach viewers with both visual and auditory learning styles.

16. Video can help your sales force sell better by freeing them up to do what they do best--sell.

17. For companies doing business overseas, video is a cost-effective way to demonstrate your products and to communicate with prospects and customers. Video can be made in any country's language.

18. You may not be able to get every prospect to come and see your facility, but with video, your facility can come to them. Video will take a viewer right inside a manufacturing plant to see the entire production process, including the quality of materials and workmanship that goes into your company's products. Video also allows them to view your facilities at their convenience--even at night or on the weekends!

19. Great for fund raising. Video can be used to sell your company's story for investors or to show contributors what the money is being used for. For example, showing homeless people being fed and clothed, or following a person throughout his life after a transplant or medical treatment can have a strong emotional impact.

20. Video can be a highly personal medium. You can introduce your company or organization in a personal way, including messages from the executive and key staff. For your best prospects or customers, you can also add a personalized title (i.e.: "Produced Especially for Thomas Industries") to the beginning of the tape.

21. Video doesn't have to replace your print materials. Instead, a video can be designed to compliment them, thereby making them more effective. Many companies use viewer response cards, re-order forms, advertise accessories available or even upcoming productions or series.

22. Today's "visually literate" society gets most of its information from television and the internet: 9 out of 10 Americans say that television and the internet are their primary news source. Marketers are realizing that video is increasingly becoming the medium of choice.

23. One of the reasons why video is such a powerful medium is because it involves the viewer's emotions. Even for businesses, buying decisions are often made on an emotional level. The ability to reach a prospect with images and sound can be incredibly persuasive.

24. Video brochures save time, because the message can be presented more quickly. A recent study conducted by Pennsylvania University's Wharton School of Business discovered that video speeded-up buying decisions by 70%.

25. With video, you have complete control over the message. Viewers are presented with only the information you want them to receive, in the exact order you want them to receive it.

26. Video Brochures fit perfectly with the strategy of target marketing, because unlike broadcast TV, a video can be produced and mailed or e-mailed to a specific audience.

27. Video never has a bad day. A salesperson can't always be at his or her best but, with a video, your sales points are presented with the same professionalism and enthusiasm each time.

28. Video is the most cost-effective way to sell products that must be demonstrated in order to be sold.

29. Video can easily demonstrate "Before and After" effects. For example, a plastic surgeon using video to show "Before and After" results of surgery.

30. The use of sound and special effects can turn an ordinary product demonstration into an exciting experience.

31. It increases trust and creditability.

32. People keep videos because of their high-perceived value. This also adds value to your product or service.

33. Video stands out against what your competition offers.

34. Video is EVERGREEN. It can be revised and updated for years.

35. Reduce returns and increase sales. For example after Salton Canada added a video to their cappuccino machines they have seen a dramatic reduction in returns and an increase in sales. All because people are able to see how to use the product correctly.